Starts October · 3 sessions · $199
Making brand work with AI, and the business of selling it once you can. Three sessions, half on the craft and half on how the money actually works.
Dates confirmed shortly. We'll write to you before it opens.
Creative direction · AI advertising
Builds and teaches the AI advertising curriculum this program is based on, written for people who find most advertising insufferable and would like to make the other kind.
Executive producer · Saatchi, McCann, Nickelodeon
Decades producing commercial work at agencies whose names you know, and teaches at SVA. He covers the half of this that most courses leave out: how the work gets scoped, priced, sold and delivered.
Exact dates confirmed before applications open.
What a brand is actually buying, and how to get to an idea that survives contact with one. Where AI helps and where it gets in the way.
Production for commercial work — shorter, tighter and held to a different standard than narrative. Finishing, sound, and the details that read as professional.
How commercial work is priced, pitched and delivered. Scoping, rates, rights, and what a brand expects from you once they have said yes.
You can make things. Commercials pay, and the craft is adjacent but not identical.
You know the business already and want AI production to sit inside it properly.
Brand work is the shortest route from making things to being paid for making things.
$199 for three sessions. We will confirm October dates shortly and write to you before it opens.